I have been wanting to talk about this subject for some time now, but I thought in order to do so I had to make some long step by step PDF guide on building a personal brand… lets be honest, that is BORING. It made me shy away from this subject for some time now but then I thought to myself, let me make this fun, simple, and straight to the point. I am not an expert in this subject, I’ve just been building my Personal Brand for the last 5 years through trial and error so I thought, why not give some of my thoughts away to hopefully help someone out there that may has no idea where to start with building a brand.
Get to know yourself better. Your brand is you, so you will need to define your belief systems, morals, and values, do not let outside forces cause you to compromise your integrity. When you identify these core values it will be easier for you to make decisions that are rooted in you value system rather than making decisions based on what everyone else is doing in their own world. This is your world. Trends come and go, so that won’t last long.
Example: Doing brand deals with any brand that will pay you. You have to take your brand seriously, promoting things that you believe in encourages others to take you seriously. It is super easy to get lost in the sauce and become a product, we don’t want that for you, your striving for longevity in your industry.
Yes, create a look for yourself, this is your brand identity. You need to differentiate yourself from others, you need to be bold and unique with how you present yourself, this creates opportunities and will connect you to people that will resonate with you.
Are you a Gym Rat? Fashion Expert? A Motivational Speaker?
However you identify yourself and your look, you will need to go full force into this.
Here’s an example <3
See any differences?
A lot of people want to build a personal brand around what is trending at the moment… focus on what you are good at, naturally. Capitalize on that! Yes, it is good to do trends but make it your own. Focus on the things that you are good at, people can sense authenticity.
This is probably one of our favorite things about building a personal brand? Why? We all want to see results.
Brands and companies will eventually come to YOU because they see YOUR value. Brands and companies are quickly able to decide if they want to work with you or not, vise versa. You will have the say in working with people who resonate with what you stand for. Truth in who you are creates opportunities for brands that align with you, to work with you. It’s a win all the way around.
Example: You are a beauty influencer that believes in “Insert your favorite beauty brand” mission. This brand is relative to who you are as a person. Stick to this, do not change because of another beauty brand that is bigger than your favorite beauty brand has an bigger opportunity for you. Stay authentic.
There are so many subjects I could touch on when it comes to building your personal brand. I wanted this to feel, not so overwhelming. This is a start for you to dream and take the first steps to building a personal brand. It all comes down to consistency, dedication, and striving for more. You want to be The Fashion Go To Person? Be the BEST AT IT. Strive to be the best at what it is that you want to give to the world, this will be your ticket to getting what it is that you really want.
Remember, don’t be afraid of standing out, have fun. Try new things, its all apart of the process.